Draftkings Sports Betting

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• Draftkings Sports Betting Iowa
• Draftkings Sports Betting Illinois
• Draftkings Sportsbook
• Draftkings Sports Betting Tennessee
• Draftkings Sports Betting App

DraftKings Sportsbook offers some of the industry’s best bonuses. The platform presents a wide array of betting options for both newcomers and experienced bettors.

With an intuitive interface and generous sign-up bonuses, DraftKings Sportsbook offers one of the industry’s most user-friendly mobile sports betting experiences.

Get Up To $1000 At DraftKings Sportsbook

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DraftKings SportsBook Website. After completing registration at DraftKings Sportsbook, you will verify your location using GeoComply. When you first load DraftKings Sportsbook, a popup. DraftKings Sportsbook has a partnership with Wild Rose Casinos and manages retail sportsbook within their locations. Sports betting in Iowa is regulated by the IRGC. With that, Iowa has regulations that may differ from other states. Jan 27, 2021 The global sports betting market is expected to reach $155 billion by 2024. Virginia recently opened the door for DraftKings, allowing residents to put money on the Super Bowl, the largest betting.

• Great lines
• Market depth and variety is great for newcomers
• Easy to use app and website interface
• Huge bonuses and payouts

DraftKings Sportsbook Promo Code 2021

New players to DraftKings Sportsbook can take advantage of a 20% deposit match bonus up to $1000. There is a 25X playthrough requirement.

Use our exclusive link below and claim your deposit bonus offer. Please review the full terms and conditions before depositing.

DraftKings Online Sportsbook: Quick Facts

• DraftKings Sportsbook offers a 20% deposit match bonus on the first deposit at the site. New players can earn up to $1000 in bonus money with this offer. Terms and conditions apply.
• Bettors can wager on all major US sports at DraftKings Sportsbook. International sports leagues and events, including soccer, basketball, auto racing, and many others, are open for betting as well.
• Deposit options include ACH/eCheck, prepaid cards, debit cards, PayPal, and casino cage deposit.
• DraftKings Sportsbook is legally available to players in MI, NJ, CO, IL, IN, PA, NH, IA, TN, VA, and WV.
• The DraftKings Sportsbook mobile betting app offers one of the most user-friendly interfaces in the industry. The app presents lines, odds, and potential payouts in a way that’s easy to understand for new sports bettors.
• Bettors can find numerous prop bet opportunities across several sports. Prop bets can be combined with other bets on parlay tickets.
• The scope of different sports, and ways to bet, is enormous. Live in-game betting includes a “cash out” option, allowing bettors to lock in a win before a contest ends.
• Players can also access DraftKings’ daily fantasy sports and online casino platforms (in states where legal) from the sportsbook app.

Pros

• Covers a ton of sports
• High-rated user interface
• Available in a number of states

Cons

• Only a 20% deposit match bonus
• Average customer service

What States Is DraftKings Sportsbook Available In?

DraftKings online sportsbook is available in Colorado, Illinois, Indiana, Iowa, Michigan, New Hampshire, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

DraftKings Michigan officially launched on January 22, 2021.

Michigan legalized online sports betting, as well as online casino and poker, in 2019. It took about a year to finalize rules and regulations and to issue sports betting licenses to key operators before sports betting apps finally launched in late January 2021.

Colorado’s online sports betting industry went live on May 1, 2020. DraftKings Sportsbook Colorado debuted that day, along with three other mobile sports betting platforms.

The launch of an online sports betting industry puts Colorado in position as a potential major hub for legal US sports betting. DraftKings’ online sportsbook will likely establish itself as one of the state’s most popular mobile wagering platforms.

DraftKings Sportsbook Colorado operates under the sports betting license of Mardi Gras Casino. Located in Black Hawk, Colorado, Mardi Gras Casino is owned by Twin River Worldwide holdings.

The Colorado market could see as many as 20 different mobile sports betting platforms when the industry reaches maturity. With a May 1 launch, DraftKings positioned its online sportsbook at the front of the curve in the Centennial State.

Colorado bettors can wager on home teams like the Colorado Avalanche, Denver Broncos, Colorado Rockies and Denver Nuggets on DraftKings Sportsbook. College sports are open for betting with no restrictions on in-state teams and events. DraftKings Sportsbook is available as a mobile app, or on desktop. Players 21 and over can bet on the platform from anywhere in Colorado.

Illinois legalized online sports betting in 2019, and the first online sportsbook launched in June 2020. DraftKings joined the market on August 5, 2020, making it the second online sportsbook in the state following BetRivers.

DraftKings is partnered with Casino Queen in East St. Louis, Illinois, where it also runs a retail sportsbook.

When Illinois enacted mobile sports betting, the law created an in-person registration requirement. This meant sports bettors could create an account online but would need to confirm their registration in person. This placed DraftKings at a disadvantage due to its location downstate. Due to COVID-19, Governor Pritzker lifted this requirement, reinstated the requirement, and then lifted it once again. As of August 20, bettors no longer need to visit Casino Queen to complete registration. It is unclear if this is a permanent or temporary change.

Given the recent launch and the occasional in-person registration requirement in Illinois, it’s unclear how DraftKings will perform in the state. The operator’s track record certainly indicates that it could quickly become a Land of Lincoln sports betting leader.

Indiana passed legislation to legalize sports betting in May 2019. DraftKings Sportsbook was among the first wave of Indiana’s online sportsbooks that went live in October 2019.

The debut of Indiana’s mobile sports wagering platforms added the Hoosier State to the growing list of US states with a legal online sports betting market. DraftKings Sportsbook Indiana quickly broke out as the state’s most popular online sportsbook after the launch.

DraftKings Sportsbook Indiana operates under the sports betting license of Ameristar Casino Resort, owned by Penn National Gaming.

The addition of an Indiana platform bolsters DraftKings’ position as one of the leading online sportsbook operators in the legal US market. Indiana bettors can bet on major sports home teams like the Indianapolis Colts and Indiana Pacers at DraftKings Sportsbook.

College sports betting on teams like the Indiana Hoosiers, Notre Dame Fighting Irish, and Purdue Boilermakers is available with no restrictions as well.

Like the other states in which it operates, DraftKings Sportsbook Indiana can be downloaded as a mobile app, or enjoyed from desktop from anywhere within Indiana borders.

DraftKings Sportsbook launched an online platform in Iowa in February 2020. The launch added the Hawkeye State to the list of US states in which DraftKings Sportsbook legally operates.

Iowa legalized sports betting in May 2019. Retail and mobile sportsbooks began to go live in the state in August 2019.

DraftKings Sportsbook operates in Iowa under the Wild Rose Casino sports betting license.

Wild Rose Casino utilizes its partnership with DraftKings for both retail and online sports betting.

Bettors can register for a DraftKings Sportsbook account by visiting one of the three Wild Rose Casino retail properties in Iowa. This in-person method of registration is in effect until January 1, 2021. After that date, new account registration becomes available through mobile app or desktop.

Once registered, bettors 21 and over can access DraftKings Sportsbook and place bets from anywhere within state borders. Iowa bettors can take advantage of the full range of domestic and international professional sports betting options on DraftKings Sportsbook.

Aside from a restriction on college sports prop betting, Iowa bettors can wager on college sports as well, including in-state teams like the Iowa Hawkeyes.

New Hampshire’s sports betting industry operates under unique regulations compared to other US states. Governor Chris Sununu signed a sports betting bill into law in July 2019, making retail and online sports betting legal in the Granite State.

DraftKings Sportsbook launched in December 2019 in New Hampshire. At the time, DraftKings Sportsbook New Hampshire went live as the lone online sports betting operator in the state.

New Hampshire doesn’t host any land-based casinos. Unlike other US states, DraftKings Sportsbook isn’t operating as a license partner to a retail casino. Instead, DraftKings Sportsbook was selected by the New Hampshire Lottery to launch the state’s first mobile sports betting platform.

The New Hampshire Lottery regulates the state’s sports betting industry. DraftKings’ online sports betting platform in New Hampshire offers many of the same betting options as in other US states.

Only betting on New Hampshire-based college sports teams and events is restricted by state law.

The DraftKings Sportsbook platform can be downloaded as a mobile app, or accessed through a desktop browser.

DraftKings Sportsbook debuted in New Jersey in August 2018. The launch marked the beginning of an expansion into legal sports betting from DraftKings in the US. New Jersey lawmakers quickly went to work on sports betting legislation following the overturn of the Professional and Amateur Sports Protection Act (PASPA) in May 2018.

Both retail and online sports betting became legal in June 2018, and DraftKings Sportsbook went live as New Jersey’s first state-regulated online sportsbook.

DraftKings Sportsbook operates in New Jersey as a license partner to Resorts Digital Gaming. With DraftKings Sportsbook (along with FOX Bet) under its license, Resorts Digital Gaming enjoys status as one of New Jersey’s top-earning online sports betting operators. Following the August 2018 launch, DraftKings Sportsbook emerged as one of New Jersey’s most popular mobile sports betting platforms.

DraftKings’ New Jersey online sportsbook is powered by software from international sports betting technology partner Kambi. The software, interface, sign-up process, and bonus offers at DraftKings Sportsbook New Jersey are virtually identical to other states in which the platform operates.

DraftKings Sportsbook can be downloaded as a mobile app for both iOS and Android devices. The platform can also be accessed directly from a desktop browser.
The DraftKings Sportsbook New Jersey app also offers online casino games, from DraftKings Casino, on an integrated platform.

Pennsylvania hosts one of the biggest online sports betting markets in the US. The Keystone State is second only to New Jersey in mobile sports betting revenue among US states.

DraftKings Sportsbook Pennsylvania plays a big role in those revenue totals. Since launching in November 2019, DraftKings Sportsbook quickly became established as the second-highest earning mobile sportsbook in the state.

The DraftKings online sportsbook platform operates in Pennsylvania under the Meadows Casino sports betting license. Pennsylvania bettors can enjoy the full slate of DraftKings Sportsbook’s domestic, international, and niche sports offerings.

Pennsylvania’s rich sports history makes DraftKings Sportsbook a naturally popular product in the state. Bettors can wager on home teams like the Philadelphia Eagles, Pittsburgh Steelers, Philadelphia 76ers, and a host of other Pennsylvania-based major teams. College sports are open for betting with no restrictions. Pennsylvania players can bet on the Villanova Wildcats, Penn State Nittany Lions, and other in-state programs and events.

Bettors age 21 and over can access DraftKings Sportsbook from anywhere in the state. DraftKings’ online sportsbook, casino, and daily fantasy sports platforms can all be enjoyed from a single integrated platform in Pennsylvania.

DraftKings was one of the first few online sportsbooks to launch in Tennessee, and will most likely be a leader in sports betting revenue during its first year in the state.

Tennessee legalized online sports betting in April 209 and the first sportsbook apps launched on November 1, 2020. Unlike in other states, DraftKings has no retail casino partner in the state. Because Tennessee has no retail casinos, it is unique in allowing online-only sportsbook licenses.

In Tennessee, DraftKings offers its mobile app for both Apple iOS users and Android users as well as on mobile and desktop browsers.

Within days of its Michigan launch, DraftKings debuted in Virginia. DraftKings launched on January 24, 2021, as the second legal sportsbook app in Virginia.

DraftKings launched its online sports betting site just in time for Virginia bettors to place Super Bowl bets. Virginia has no retail casinos and there won’t be any until 2022 at the earliest. This means that no legal sportsbook is required to partner with a local casino in Virginia.

Like many of the US states in which it operates, DraftKings Sportsbook stands at the front of the class in West Virginia’s mobile sports betting market.

Lawmakers in the Mountaineer State legalized retail and online sports betting in March 2018. The overturn of PASPA two months later set the stage for West Virginia to officially launch legal sports betting. Mobile sports betting debuted in the state in August 2019, with DraftKings Sportsbook as the first to launch.

DraftKings Sportsbook leads the pack as the top revenue-earning mobile sportsbook in the state.

DraftKings Sportsbook operates in West Virginia under the sports betting license of Hollywood Casino at Charles Town Races.

Players 21 and over can download and place bets on the DraftKings Sportsbook mobile app from anywhere within state borders. The platform is available as a mobile app for both iOS and Android devices, and can also be accessed directly from desktop.

West Virginia bettors enjoy unrestricted access to betting markets that include all major US professional sports, as well as international leagues. State law permits college sports betting with no restrictions. Wagering on in-state teams like the West Virginia Mountaineers is legal.

Full Review Of DraftKings Sportsbook

DraftKings Sportsbook appeals to bettors of all experience levels. Newcomers to sports betting will find easy to understand odds and lines.

The overall package offered at DraftKings Sportsbook should appeal to both novice and experienced sports bettors. The top-notch, user-friendly interface is among the best in the US legal online sports betting industry.

Available sign-up bonus offers provide new bettors a deposit match bonus up to $1000. Bettors have access to a multitude of professional, college, and international sports betting markets.

Live in-game betting and numerous prop betting options add to one of the most comprehensive betting menus in the industry. One drawback to DraftKings Sportsbook is the average level of customer service response.

Key Features Of DraftKings Sportsbook

Types of bets offered: Spread, moneyline, totals, in-play, prop bets, parlays.

Rewards program: Yes.

Sample sports leagues covered: NFL, NBA, MLB, NHL, NCAA, EPL, NASCAR.

Mobile apps: Android and iOS. Web-version is available.

Deposit methods: Credit cards, debit cards, prepaid cards, casino cage deposit, ACH/eCheck. Full list and details here.

Minimum deposit: $5.

Nh Draftkings Sports Betting

Betting limits: Maximum bet limited to $500,000 maximum payout.

Other products available from sportsbook account:

• Daily Fantasy Sports

• Online Casino

License:

• New Jersey – Licensed by the Division of Gaming Enforcement, operating in partnership with Resorts Digital Gaming.

• Michigan – Licensed by the Michigan Gaming Control Board, operating in partnership with Bay Mills Casino Resort.

• Colorado – Licensed by the Colorado Division of Gaming, operating in partnership with Twin River Worldwide Holdings.

• Indiana – Licensed by the Indiana Gaming Commission, operating in partnership with Ameristar Casino Resort.

• Iowa – Licensed by the Iowa Racing and Gaming Commission, operating in partnership with Wild Rose Casino.
• Illinois – Licensed by the Illinois Gaming Board, operating in partnership with Casino Queen.

• New Hampshire – Licensed by New Hampshire Lottery, operating as an independent entity.

• Pennsylvania – Licensed by the Pennsylvania Gaming Control Board, operating in partnership with Meadows Casino.

• Tennessee – Regulated by the Tennessee Lottery. DraftKings does not need a local partner to operate legally in Tennessee.

• West Virginia – Licensed by the West Virginia Lottery, operating in partnership with Hollywood Casino at Charles Town Races.

Deposits And Cashouts At DraftKings Sportsbook

DraftKings Sportsbook offers multiple deposit and withdrawal methods. Some of these options are faster and have a higher acceptance rate than others.

How Can I Deposit At DraftKings Sportsbook?

ACH/eCheck is the easiest deposit method. Credit/debit card deposits are sometimes rejected, and bettors should be wary of incurring cash advance fees on credit card deposits from the issuing bank.

The DraftKings prepaid card is issued by DraftKings and can be loaded with funds using ACH, debit, or credit card. Those funds can then be deposited into the sportsbook account.

PayPal deposits require a few extra steps to get through the process but has a nearly 100 percent success rate.

Wire transfer takes the longest of any deposit method, and fees may apply. Cash deposit at the casino cage of the land-based casino associated with DraftKings Sportsbook is also an option in applicable states.

My Credit Card Was Declined At DraftKings Sportsbook. What Do I Do?

Credit card deposits come with a somewhat high rejection rate. Some issuing banks don’t allow for deposits onto a real-money gambling site. Luckily for players, other, more reliable deposit methods include:

• Using the DraftKings prepaid card

• Using PayPal

• Using eCheck / ACH

How Can I Cash Out From DraftKings Sportsbook?

Draftkings Sports Betting Iowa

One thing to watch out for when depositing money on DraftKings Sportsbook is that you will not be able to withdraw using ACH/eCheck, prepaid card or PayPal unless you have deposited using that method in the past.

How Can You Play At DraftKings Online Sportsbook?

Common Geolocation Issues With DraftKings Sportsbook

DraftKings Sportsbook utilizes geolocation technology to determine a user’s location. Bettors must be located within the borders of a state in which DraftKings Sportsbook legally operates at the time of a wager.

The geolocation technology can sometimes block a player from betting if the player is located near state borders. Playing on a mobile device with location services, or enabling GPS on a device, can help with geolocation issues.

What You’ll Probably Like About DraftKings Sportsbook

DraftKings Sportsbook offers an extensive selection of sports.

The menu of betting options at DraftKings Sportsbook includes all major US leagues, along with many international sports betting options. The NFL, NCAA, NHL, NBA, MLB, UFC, NASCAR, and a host of other domestic leagues and events are at bettors’ disposal at DraftKings Sportsbook.

International leagues, like English Premier League soccer, expand the betting menu even further. The international betting options aren’t just limited to major soccer leagues, however.

Cricket, rugby, table tennis, and international motorsports are just a few of the international sports on the board at DraftKings Sportsbook.

The user-friendly interface makes wagering easy for bettors of all experience levels.

Finding a bet on DraftKings Sportsbook is about as easy as it gets among legal US online sportsbooks.

A banner at the top of the main lobby displays leagues and events with upcoming betting opportunities. Clicking on one of those links opens up a menu of all available bets coming up in the immediate future for that league.

Clicking on the odds for a particular bet brings up a menu at the right of the screen, in which bettors can enter a potential bet amount and see the payout. Newcomers to sports betting won’t find an easier interface to work with.

Up to $1,000 in sign-up bonuses available.

DraftKings Sportsbook offers one of the biggest bonus packages of any online sportsbook. Up to $1000 can be unlocked with a 20% deposit match bonus offer on the first deposit.

Why You Might Choose A Different Online Sportsbook

Only a 20% deposit match bonus.

While the potential $1,000 in sign-up bonuses is enticing, the deposit match portion of that total is less generous than at some other online sportsbooks. The bonus requires 25x playthrough to receive the full bonus amount. This means that for every $25 wagered, the bettor receives a $1 bonus.

Lower odds compared to some other sportsbooks.

Different sportsbooks offer varying odds, making some bets more lucrative at certain sportsbooks.

DraftKings Sportsbook tends to offer less enticing odds on some underdog lines versus other sportsbooks. This trend is balanced out by better odds when betting on the favorite, however.

DraftKings Sportsbook: License Information

Draftkings Sports Betting Illinois

Below is a list of states where DraftKings Sportsbook operates, along with the license partner in each state.

Draftkings Sportsbook

Individual US states determine their own regulations for legal online sports betting. In New Jersey, for example, the New Jersey Division of Gaming Enforcement approves all licenses for online sports betting operators.

Sports betting licenses are only awarded to New Jersey-based retail casinos. Those casinos can then partner with other companies, including those outside of New Jersey.

DraftKings Sportsbook New Jersey operates under the master sports betting license of Resorts Digital Gaming. Resorts Digital Gaming is the parent company to Resorts Casino Hotel, a retail property in Atlantic City.

Is DraftKings Sportsbook Right For You?

DraftKings Sportsbook offers a user-friendly interface, a wide selection of sports, and a variety of in-game and other betting options. The platform should appeal to bettors of all experience levels. The easy-to-navigate betting menu is particularly convenient for newcomers to sports betting.

Experienced high-volume and high-stakes bettors will probably be looking to shop around for better lines for some games. The odds on underdog teams, in particular, can be less favorable at DraftKings Sportsbook when compared to other online sportsbooks.

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If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537) (IL).

Gambling problem? Call 1-800-GAMBLER (NJ/WV/PA/), 1-800-9-WITH-IT (IN), 1-800-522-4700 (CO) or 1-800-BETS OFF (IA).

21+. NJ/PA/WV/IN/IA/CO/IL/TN only. In partnership with Meadows Racetrack & Casino. Eligibility restrictions apply. Seedraftkings.com/sportsbookfor details.

DraftKings Sportsbook FAQ

Yes. DraftKings Sportsbook operates legally in seven US states. Bettors in those states can legally place bets at DraftKings Sportsbook, as long as they’re located within the borders of an appropriate state when wagering.

DraftKings Sportsbook legally operates in Michigan, New Jersey, Colorado, Pennsylvania, Iowa, Illinois, New Hampshire, Indiana, Tennessee, and West Virginia.

Yes. DraftKings is a publicly-traded, multi-billion dollar company. As such, DraftKings operates its online sports betting platform with a keen interest in providing legitimate and secure sports betting.

DraftKings Sportsbook is regulated by state government agencies in each state in which it operates.

21 or older. The minimum age to place a bet at DraftKings Sportsbook in any state is 21. To register an account, bettors must be able to provide proof of identity and age in order to deposit and place bets.

Yes. Bettors must be located in one of the states in which DraftKings Sportsbook operates legally in order to place a bet.

Anyone in the US (21 or older) can register for a DraftKings Sportsbook account. To deposit and place a bet, however, players must be located in an appropriate state.

Bettors at DraftKings Sportsbook can cash out using several methods. Options include ACH/eCheck, PayPal, check by mail, and casino cage pickup. Casino cage pickup is not available at DraftKings Tennessee because there is no local retail casino partner in the state.

See the “How Do I Cash Out From DraftKings Sportsbook” table above for more information on withdrawal options.

Yes. DraftKings Sportsbook offers an extensive variety of in-play betting options across virtually every sport. These options include “Flash Bets”, which allow bettors to wager on which team will achieve a particular accomplishment next.

For example, a flash bet in a soccer match allows for betting on which team will score the next goal, do the next corner kick, and so on.

In Tennessee, there is no live, in-game betting permitted during college sports games.

ACH/eCheck is one of the quickest and most reliable ways to deposit at DraftKings Sportsbook. Debit and credit card deposits are also fast, but are sometimes rejected by the issuing bank.

PayPal is another good option, though the process takes a few more steps than the other methods mentioned.

Yes. New players at DraftKings Sportsbook can take advantage of a 20% deposit match bonus up to $1000. Terms and conditions apply.

Two ads. Not that big of a deal. Two Super Bowl ads? A much bigger deal, and markedly more expensive.

These particular 15-second DraftKings Super Bowl LV ads, which will put the daily fantasy and sports betting behemoth on the biggest national sports stage for the first time are worth skipping the cheese tray over on Sunday. The ads will air on the big day, while the ones included in this article are either recent or older, just for context.)

Granted, the notable absence of traditional heavyweights such as Coca-Cola, Budweiser and Pepsi from the heavily anticipated Super Bowl ad lineup already clears the deck for DraftKings’ pitch.

But the company’s position as both a DFS purveyor and legal sports betting outlet with the greatest national reach – 14 states – will make this an interesting study in balance.

DraftKings’ ads will tout a free-play pool, but sports betting will come quickly to mind for many viewers, even if their state hasn’t legalized it yet. And that seems like part of the calculus.

DraftKings co-founder and president Matt Kalish said in a statement to PlayUSA, “As an Official Partner of the NFL and Super Bowl LV, DraftKings is thrilled to be the first in our industry to run national Super Bowl spots,” and although these spots are for a pool, he noted to AdAge that since the resumption of team sports following COVID-19 lockdowns, “there’s tremendous momentum in not just fantasy sports, but also sports betting, which is … rapidly expanding throughout country.”

With DraftKings spreading into those states with it, especially those with mobile and online markets, its 30 seconds will be a timely refresher on the brand for potential customers who don’t currently play DFS or wager much more than Super Bowl squares on an NCAA Tournament pool.

Landscape crucial as DraftKings enters Super Bowl ad mix

The timing, said Victor Matheson, a Holy Cross economics professor who studies sports and gambling, is therefore perfect. “We’ve seen a huge expansion of legalized sports gambling. Most of the states are at least contemplating legalizing it, so that’s a totally different environment,” he said. “There’s a difference between advertising beer in 1926 in Prohibition and advertising it 10 years later and once it’s lifted. so that’s one thing.

“A second thing is, they’re not the only vice that advertises during the Super Bowl. Budweiser has been kind of the king of advertising during the Super Bowl – although they’re not doing it this year – and they concentrate their ads on not advertising sloshed drunken freshmen after their 30th beer. It’s always followed with a ‘drink responsibly’ sort of tagline. It’s a different world and of course it’s perfectly possible to advertise sin products pretty successfully during the Super Bowl.”

The Super Bowl spots, produced internally and hosted by familiar company presenter Jessie Coffield, will air in the second and third quarters to promote a fourth-quarter prediction pool with fare such as last touchdown-scorer and yardage markets, according to AdAge.

All entrants are assured a prize from $3 to $25,000 with a winner share of $1 million.

How could ads differ from vintage DraftKings spots?

The ads figure to be much more tame than the edgy offerings that irritated television viewers because of their content and volume six years ago as DraftKings and FanDuel battled for national supremacy when space in the wording of the Unlawful Internet Gambling Enforcement Act of 2006 allowed DFS to mushroom into a billion-dollar industry. It could also spark a furious grab for customers.

According to commercial tracking service iSpot.tv, DraftKings and FanDuel bought the equivalent of a national television spot every 90 seconds for 21 straight days preceding the 2015 National Football League season, with DraftKings purchasing 41,064 commercials for $131.6 million and FanDuel 22,058 for $75.4 million. They had combined to purchase around 22,000 total in 2014.

Draftkings Sports Betting Tennessee

Researcher Bandwatch reported that 76% of FanDuel’s spots and 75% of DraftKings’ were viewed negatively by audiences at the time.

Stung by the backlash and how it eased numerous state attorneys generals’ public perception effort in their attempt to crack down on the industry as gambling, both companies vowed moderation and the American Gaming Association devised an advertising self-regulation “code of conduct” for stakeholders as sports betting began to proliferate.

But companies will still fight for what is being realized more and more as a lucrative legal sports betting pie. The content of DraftKings’ sports betting commercials in Tennessee have been heavier on local pride than snarky pitchmen in tweed jackets as it competes with five other operators for market share there.

But University of Memphis associate professor and gambling observer Cody HavardtoldPlayUSA that the frequency of sports betting ads in general, was “like every commercial break,” though he noted BetMGM and FanDuel as the most ubiquitous.

Choosing tone, tempo key in marketing anything

Eric Bradlow, Professor of Marketing, Statistics, Education and Economics and Chairperson of the Wharton School Marketing Department at the University of Pennsylvania, said the key is segmentation, or “choosing your target customer.”

“This at times comes with alienating those who would potentially buy your product or service,” he told PlayUSA in an email. “DraftKings, like any company, should think about the differentiating attributes of its product and service that are attractive to its customers.”

Funny. Timely. Not intrusive. Alluring. Quite a dance.

Draftkings Sports Betting App

“That happens with every ad, right? You always have the possibility of oversaturating things where people just get sick of it and say, ‘You know, I’m never drinking another Budweiser again if anyone says ‘Wassuuup?!’ to me one more time,” Matheson agreed. “Knowing when to pull it while it’s fresh and before it becomes annoying is probably one of the things that a lot of time and energy has gone into in the marketing world.”

Super Bowl could presage big DraftKings year

A bite of the national apple culminates a heartening week for the Boston-based company. First, Google announced it would allow sports betting apps for download on its Play Store beginning March 1, then DraftKings’ stock prices twitched up 9% on Friday when an ARK fund began buying in.

But the national sports betting handle skewing ever-farther toward online and mobile – and therefore toward DraftKings’ strength – is what really puts the company on solid footing heading toward its cameo, Matheson said. It’s a different company, he said, with a different trajectory since those 2015 days of models twerking in togas and voiceovers by Ed Norton.

“That’s why DraftKings is in this great, unique position, and I don’t think people thought this a few years ago. I think a few years ago people were saying, ‘Oh, this is a clever way for a startup company to get around the betting problem, the illegal betting issue,” Matheson said. “But now they already have people with their app on the phone and the world is not about fantasy football.

“The world’s about DraftKings becoming a comfortable enough thing for people that people are making all of their sports bets on DraftKings. It won’t be about becoming king of your league. It’ll be about putting $10 on the Celtics versus the Pistons on Wednesday night.”

DraftKings has 30 seconds to make its case on Sunday.